What is the return on investment in social media?
Social media marketing is one of the best ways to generate sales through your existing users, considering a small amount of user base wants to sell the idea and from promoting your content to target audience and generating leads as well as engagement which grows a community.
ROI is the direct return amount measure on the particular investment.
Why social media ROI is important?
Social media ROI is better known as key performance indicators (KPIs), which is a measured value that demonstrates how efficient a company is in achieving goals and reaching targets.
ROI gives a better measure of profitability and comparative analysis.
Linking business strategy to social media
Decoding social media analytics
Key performance indicators to measure
Building a personal brand
Optimizing social media keywords to improve search
Driving sales with Instagram stories
The four-pillar strategy content, community, consistency, and conversion.
Most important KPIs to measure first the impression, engagement, views and clicks on particular posts to know how posts perform.
Tools have given by social media to measure the performance and how well they are engaging, to your content and how to drive continuous actions from gain insights
course link- Social Media Marketing: ROI
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